INTERNATIONAL
We would like to congratulate our distributor of Qatar on their success.
Nowadays, when online sales are gaining importance, forward-looking sales strategies will not only benefit our valued customers, but also enable us to grow further as a brand.
Online pet food industry is booming in Qatar! Today we meet the man and the company at the forefront of this transition cashing it in!
The Pet food industry in Qatar is going online and it’s booming! To discuss that, today we sit for a chat with Dr. Idrees Arafath to find out more about Marmi and online pet food business in Qatar. Dr Idrees, who is a veterinary surgeon turned entrepreneur based in Doha, is the founder of Marmi Pet Food which is among Qatar’s leading pet food distributors. So, we begin by asking him from the very start.
What is Marmi?
Well, Marmi, in reality, is more than a pet food company even though in Qatar Marmi is synonymous as cheap pet food. However, Marmi is much bigger then it’s perceived as it has five major Turkish brands under its umbrella from economical to premium pet food, namely Bonacibo, Micho, Mito, Kennel and Kucho.
In addition to these, Marmi has the Micho Cat Litter which has become a bestseller in Qatar. It, originally, brought Marmi fame and fast forward to the (COVID-19) outbreak in Qatar, Marmi now sells more than 40 tonnes of the Cat Litter monthly and is way ahead of its competitors.
Marmi has evolved in the last few years as a mature brand catering to all pet needs, as it has added more than 100 pet-related items including pet medicines, pet supplements and pet accessories into its inventory through acquiring distributorship of many more companies, namely Avicenna Labs from Turkey and Nektons from Germany, as a result of which, they have added many more quality pet items into the Marmi kitty.
Were did Marmi start from?
Marmi began when I met my current Qatari sponsor and friend, Mr. Abdullah Fakhroo. Mr. Fakhroo being a lifelong animal lover himself and I, thus, shared a common vision of providing cheap, but quality pet food, to all pet owners and the pet rescue community in Qatar. Pet food companies in Qatar, traditionally, were selling pet food at premium prices, thus, discouraging pet culture and street animal colony feeding and some cheaper options which were in the market before Marmi were having bad reviews. Marmi brought a balance to the pet food market in terms of both quality and price.
How did Marmi make the transition to online selling?
This began with our partner app RIMADS, a Qatar based health care and technology start-up which is reimagining healthcare as well as pet care using Artificial Intelligence (AI) and advanced computer science techniques.
Pet lovers just need to download Rimads app via Play Store (Android users) or the App store (iOS/iPhone users).
Our partnership with Rimads was yielding average sales until the coronavirus (COVID-19) came along and then things changed massively for the pet industry in Doha, with people mostly indoors, thronging to buy online and Marmi was already present in the market with Rimads from the inception of the virus. As the phrase goes ‘in the right place, at the right time’, and that’s how to sum up the J Curve post-coronavirus (COVID-19) with massive sales and record deliveries daily.
